Data Policy

3. What data do we process?

• Master data (Name, title, salutation, gender)
• Contact details (Address, telephone, email)
• Professional information (Position, company)
• Activity and usage data (Visited pages, interests)
• Metadata (IP address, location, device information)
• Log data (e.g., access times, clickstreams)

4. Purposes of processing

• Marketing, sales, campaigns
• Newsletters, direct marketing
• Lead generation and lead nurturing
• Website analysis and conversion optimization
• Contract performance
• Operation of the website and online services

5. Legal bases

• Consent (Art. 6 para. 1 lit. a GDPR).
• Performance of a contract (Art. 6 para. 1 lit. b GDPR).
• Legitimate interest (Art. 6 para. 1 lit. f GDPR).
• Withdrawal of consent is possible at any time.

6. Cookies & Consent Management

We use cookies and similar technologies to operate our website securely and functionally, personalize content, analyze usage, and deliver targeted advertising.

In doing so, we use, among others, HubSpot, Google Analytics, Facebook Pixel, and the LinkedIn Insight Tag. Details on the cookies used can be found in the "Cookie Policy" section at the end of this Privacy Policy.

We use a Consent Management Tool (e.g., HubSpot Consent Tool) which allows you to:

• actively consent to the use of non-essential cookies (opt-in)
• change or withdraw your consent at any time.

7. Recipients and third-party providers

• HubSpot Germany GmbH & HubSpot Inc. (USA)
• Google Ireland Ltd. (Google Analytics)
• Meta Platforms Ireland Ltd. (Facebook Pixel)
• LinkedIn Ireland Unlimited Company (LinkedIn Insight Tag)
• Other IT, cloud service providers, and agencies (upon request)

8. Transfer to third countries

Transfers to the USA (e.g., HubSpot, Google, LinkedIn) are carried out in compliance with the EU-U.S. Data Privacy Framework. More info: https://www.dataprivacyframework.gov

9. Retention period

We only store data for as long as necessary or required by law. After that, we delete or anonymize it. Upon request, we will delete data earlier, provided there are no conflicting legal obligations.

10. Your rights

• Access, rectification, erasure (deletion)
• Restriction of processing
• Objection (e.g., to direct marketing)
• Data portability
• Complaint to the data protection authority (www.dsb.gv.at)

11. Data security

We employ technical, organizational, and physical security measures. Learn more: https://trust.hubspot.com

12. Third-party integrations

We use, among others, Make.com, Zapier, Google services, and API integrations. Data transfers are carefully reviewed, contractually regulated, and secured.

13. Opt-out for personalized advertising

• optout.aboutads.info
• youronlinechoices.eu
• LinkedIn Opt-out

14. Anti-spam policy

We only send marketing content with consent or legitimate interest. Every message contains an unsubscribe link.

15. Handling of testimonials & public content

Publicly posted content (comments, testimonials) may be visible to others.

16. Changes to this Privacy Policy

We update this policy regularly. We actively communicate material changes. As of: July 2026

Appendix: Cookie Policy

Cookies are small text files that are stored on your device when you visit a website. They help to make the website usable, secure, and efficient. We also use similar technologies such as pixels, tags, and local storage.

Why do we use cookies?

• To ensure the secure operation of our website
• To analyze and improve usage
• To personalize content and advertising
• To store your cookie preferences

What types of cookies do we use?

Controlling cookies

• Via our consent tool (button at the bottom of the website)
• Via your browser settings
• Via third-party opt-outs:
  • optout.aboutads.info
  • youronlinechoices.eu
  • LinkedIn Opt-out

Changes

We reserve the right to update this Cookie Policy as needed. As of: July 2026